Pitch perfect… Six quick tips to help you sell your story

PR is incredibly valuable. Unlike traditional advertising, it’s essentially an unpaid endorsement of your brand and can provide an authenticity that a great advertising campaign never will. The more respected the journalist, the greater the value, as not only does your potential audience increase, so does the trust they have in what’s being said. ‘Pitching’ a story to a journalist …

Is your business misunderstood?

You might need a new communications strategy. At the risk of talking myself out of a job, I will now make a bold statement: communicating about your own business seems like common sense. To many, it’s instinctual, particularly if what you’re communicating relates to your bread and butter. You’re the expert on your business; you know exactly what you want …

Thought of the day

Humour is the affectionate communication of insight. - Leo Rosten